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Website redesign

designed a new e-commerce platform for the cosmetics brand Smyssly with a focus on strategy and user experience. The process included user research, persona creation, restructuring the information architecture, and wireframing.

Based on insights, I created high-fidelity prototypes aligned with modern digital retail trends. The project is now in development, aiming to improve conversions and strengthen the brand’s visual identity.

Company: Smyssly.com
Task: Výzkum a redesign
Dates: September 2025 - until now

All photos used are my own work.
You can find more photographs for Smyssly here

Timeline

High fidelity wireframes

From web architecture, hand sketch to high fidelity

Site map architecture and user flow

Site map with main content blocks offers a basic navigation information architecture and content proposal inside every card.

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User Research

You can find whole pdf with my swot, quantitative/qualitative research, diagrams and low fidelity on my google disk. Feel free to check here.

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